|Trident director of technology Todd P. Allaria
was recently interviewed for a Information Week magazine
article on the views of corporate MIS toward new hand-held
technology. Trident's media presence has made considerable
strides in the past few months. The company is currently
evaluating new and improved methods of media
Corporate's Todd P. Allaria is
among a handful of MIS managers featured in the Nov. 23 issue of
Information Week magazine.
In an article entitled "Mobility Matters," several nationwide IT
managers and executives were queryed on mobile device budgets. Of
all 200 managers surveyed, nearly one-third commented that handheld
computer budgets will rise in the next calendar year. Half of those
respondents said the same holds true for notebooks.
You can find the article archived online by performing a keywork
search for "Mobility Matters" at http://www.informationweek.com/.
Trident scored a major publicity win with the interview, as the
company leveraged it's brand name and expertise as an information
protection provider in an article on completely unrelated subject
Todd is the latest Trident employee to receive ink in a major
publication. During the next few months, Trident will appear in
other publications, including an Information Security Magazine
article on risk and vulnerability assessments.
As the company continues its assault on market share through
publication, Trident is also making a concerted effort to further
its brand name through external advertisements. Last week, a
"Practice Safe Networking" billboard, calling attention to Trident's
solution capabilities, was unveiled in Los Angeles (see related
story, page 4). Please stay tuned for more details.